Hsin-I Sydney Yueh

Sydney Yueh Photo
Associate Teaching Professor, Director of Online Education and Internships
Switzler 312

Hsin-I Sydney Yueh (Ph.D., University of Iowa) is Associate Teaching Professor in the Department of Communication at the University of Missouri. Her research examines how culture shapes communication in various groups and communities. A major focus of her research is the role of language in intercultural communication. She attends to how cultural factors and power structure influence individuals to compose, perform, and respond to persuasive messages. Her book Identity Politics and Popular Culture in Taiwan: A Sajiao Generation (Lexington, 2016) received the Outstanding Book Award for the International and Intercultural Communication Division at the 2018 National Communication Association (NCA) convention. The earlier version of this book was awarded the Outstanding Dissertation Award in the Language and Social Interaction Division at the 2013 NCA conference. Yueh takes both interpretive and critical approaches to scholarship. Yueh’s research has been published in NCA journals, such as Journal of International and Intercultural Communication, Communication and Critical/Cultural Studies, and Critical Studies of Media Communication, in addition to specialty journals focusing on East Asia, China, and Taiwan. She has also presented her work and received top paper awards at a number of regional and national conferences.

Yueh was the recipient of a Taiwan Fellowship in 2021, which allowed her to observe politicians’ persuasive rhetoric in Taiwan’s election culture. In addition to her memberships for several US-based communication associations, she serves on the board of directors (2020–2023) for North American Taiwan Studies Association (NATSA) to promote Taiwan studies in North America.

Courses Taught

COMM 3422 Communication Research Methods

COMM 4474 Theory and Research in Persuasion

COMM 4940 Internship

Select Publications

*Indicates graduate student author


Cheng, H.-I., & Yueh, H.-I. S. (Eds.) (2023). Resistance in the era of nationalisms: Performing identities in Taiwan and Hong Kong. East Lansing, MI: Michigan State University Press.

Yueh, H.-I. S. (2017). Identity politics and popular culture in Taiwan: A sajiao generation. Lanham, MD: Lexington Books.


Peer Reviewed Journals

Yueh, H.-I S., & Pariyadath, R. (2023). Speaking “broken English”: Linguistic minorities building cross-cultural alliances in US higher education. International Journal of Qualitative Studies in Education. https://www.tandfonline.com/doi/abs/10.1080/09518398.2023.2181452

*Peng, Y.-Z., & Yueh, H.-I. S. (2023). Sakura Shrimp as a hybrid spokes-character: How Japanese moe anthropomorphism promotes tourism in Taiwan. East Asian Journal of Popular Culture, 9(1), 25–43.

Yueh, H.-I. S. (2022). “Spicy Taiwanese Sister” against the rise of China: Gender, identity politics, and elections in Taiwan. Communication and Critical/Cultural Studies, 19(3), 271–288.

Yueh, H.-I. S. (2020). Beyond cultural China: The representation of Taiwan in US-based speech communication and journalism research. International Journal of Taiwan Studies, 3(2), 292–320.

Yueh, H.-I. S. (2020). Theorizing vernacular discourse in Sinophone transnational space: On Namewee’s YouTube music videos. Critical Studies in Media Communication, 37(2), 174–187.

Yueh, H.-I. S. (2019). From Japanese otaku to Taiwanese zhainan: Understanding transcultural masculinity through a cultural term in Taiwan. Journal of International and Intercultural Communication, 12(2), 111–127.